University of Brawijaya Students Win Silver Medal at International Competition with Ginseng Candy Innovation

University of Brawijaya Students Win Silver Medal at International Competition with Ginseng Candy Innovation

Nesianetwork    November 15, 2024    Comment   

Nesianetwork.id - Bogor, Oktober 31, 2024 – Two brilliant students from the University of Brawijaya have once again brought pride to their university by winning a silver medal at the National Student Concept Paper Competition, an international event hosted by IPB University. Zihan Imaharani, from the Biology Department of Faculty of Mathematics and Natural Science, and Adhwa Khoirunisa, from the Bioprocess Engineering Program of Faculty of Food Technology, secured the award for their groundbreaking innovation: a ginseng-based candy designed to help smokers reduce nicotine levels in their bodies and decrease addiction.

This innovation was inspired by the growing concern over the rising number of active smokers in Indonesia. The candy, made from ginseng root extract, is designed to aid smokers in detoxifying their bodies naturally while gradually reducing the addictive effects of nicotine, and also  Ginseng was chosen for its active compounds, known for their natural detoxifying properties. Additionally, the candy’s convenient form makes it an accessible and user-friendly alternative.

“We hope this innovation can serve as a solution for smokers to gradually quit their harmful habits. This idea was inspired by people around me, where many people were smokers, which affected her health and led to asthma and pneumonia. This experience motivated  to create this innovation. Furthermore, we aim to utilize Indonesia’s natural resources, such as local ginseng, as the primary ingredient for our product,” said Zihan Imaharani during the award ceremony.

The competition attracted participants from various countries, each presenting competitive and creative ideas. Zihan and Adhwa’s achievement not only brings honor to the University of Brawijaya but also highlights the potential of Indonesia’s youth in creating science-based solutions for global challenges.

Looking ahead, Zihan and Adhwa plan to conduct further trials and refine their product’s formulation to enable mass production and wider distribution. This remarkable achievement is expected to inspire other students to innovate and maximize their potential. "We hope this innovation will become a groundbreaking solution that benefits the people of Indonesia," said Adhwa that day.

Editor:

Achmad Munandar

Edutourism Masterplan in Sukorejo Village: Tourism Development Community Service Program (KKN) by Diponegoro University

Edutourism Masterplan in Sukorejo Village: Tourism Development Community Service Program (KKN) by Diponegoro University

Nesianetwork    Oktober 29, 2024    Comment   

 

Figure 1 - Sukorejo Village  Melon Edutourism Masterplan

Nesianetwork.id - Universitas Diponegoro, has established a collaborative partnership with Sukorejo Village in Sragen as part of the IDBU 2024 program. This initiative aims to foster sustainable development and community empowerment through various activities. One of the key components of this program is the KKN-Tematik Zero Waste Farming System, which focuses on promoting environmentally friendly farming practices and raising awareness about waste management. On Tuesday, October 29, 2024, an important milestone was reached with the final presentation, where participants showcased the results of their program in developing a comprehensive site plan for the melon edu-tourism area in Sukorejo. This presentation served as a platform for students and community members to discuss the significance and potential impact of the project on the local economy and environment.

The site plan has been meticulously designed to cover an expansive area of 7 hectares, strategically located adjacent to the Sawur River, which enhances the natural beauty and appeal of the site. The decision to select this particular location was guided by the insights and recommendations of Mr. Sukrisno, the village head of Sukorejo, ensuring that the development aligns with the community's vision and needs. Ahmad Syahandra Yudhistira, one of the student involved in the design of this area, emphasized the importance of location selection in fostering a successful tourism experience. He explained, "The design of this area has been adapted to the contours and soil types of the planning site. Each building within the area is oriented towards the Sawur River and terraced to ensure that visitors can enjoy scenic views from various angles." This thoughtful approach to design not only enhances the aesthetic appeal of the site but also encourages sustainable practices by integrating the natural environment into the development.

 

Figure 2 - Melon Edutourism Masterplan Forum in Sukorejo Village (29/10/2024)

In addition to the site plan's aesthetic considerations, several tourist attractions have been proposed to make the area a vibrant destination for visitors. Among these attractions are the melon edu-tourism experience, where visitors can learn about melon cultivation and the importance of sustainable farming practices, as well as a tubing area along the Sawur River that offers recreational activities for adventure enthusiasts. Furthermore, a restaurant is planned to be established within the site, which will serve traditional dishes from Sukorejo Village. This culinary offering aims to showcase local flavors while simultaneously empowering the community by involving local farmers and producers in the supply chain. “By integrating these attractions, the project not only seeks to boost tourism but also aims to create economic opportunities for the residents of Sukorejo, ultimately contributing to the village's development” said Mr. Sukrisno.

The collaborative efforts of Diponegoro University and the residents of Sukorejo Village represent a significant step towards fostering sustainable tourism practices that benefit both the local community and the environment. Through initiatives like the KKN-Tematik Zero Waste Farming System, students are not only gaining valuable practical experience but also making meaningful contributions to the communities they serve. As the project progresses, it is anticipated that the melon edu-tourism area will become a model for similar initiatives in other regions, showcasing the potential of education and community collaboration in achieving sustainable development goals. This endeavor reflects a commitment to preserving the environment while enhancing the livelihoods of local residents, ensuring that Sukorejo Village thrives in a way that respects its cultural and natural heritage.

Editor:
Achmad Munandar

UNDIP Students Socialize Indonesian Culture with Batik and Traditional Cooking in the Netherlands

UNDIP Students Socialize Indonesian Culture with Batik and Traditional Cooking in the Netherlands

Nesianetwork    Februari 26, 2024    Comment   

 

Nesianetwork.id - Nijmegen, Netherlands (27/09/2023) a Diponegoro University (UNDIP) student named Meyndi Christy took part in the student exchange program, Indonesia International Student Mobility Awards (IISMA), contributing to socializing Indonesian culture through the introduction of batik and traditional dishes that are open to local and international communities. 

Together with 14 other IISMA Radboud Universiteit (RU) awardees, everyone in the team ensured that the event ran smoothly, including cooking the food, serving it, and socializing with the participants who came. Collaborating with the local student community, Meet and Eat, the IISMA team successfully held a social campaign event aimed at providing community service in providing food at affordable prices as a way to introduce rich culture through traditional Indonesian culinary delights.

Before leaving for the Netherlands, Meyndi was assigned as one of the event coordinators, along with 3 other awardees, who was responsible for implementing event ideas, overseeing planning, coordinating and monitoring divisions, and acting as a liaison/contact-person with collaborative partners. The process which took almost a month has succeeded in getting 50 participants in the event, with a strong interest in learning about Indonesian culture through culinary delights.

With the theme, Indonesian Night, the social campaign served traditional cuisine consisting of 3 consecutive dishes, made a presentation, and ended with a game of Kahoot for all event participants. Each dish is rich in culture, including a variety of fried foods (bakwan, stuffed tofu, tempeh), gado-gado, chicken satay and martabak. 

The event continued by providing presentation material regarding the historical aspects of batik, food dishes, and the importance of being active in broadening your knowledge of other cultures. All IISMA awardees also wore batik clothing to represent Indonesian culture, each material showing off the beauty and pride of batik prints from their own country.

From this valuable experience, it is hoped that in order to preserve Indonesian culture, we must propose a strong initiative to share knowledge and strengthen relationships with various communities locally and internationally. So, a culture that is very rich in culture will always be a legacy that can be proud of from generation to generation, even to people all over the world.

Editor:

Achmad Munandar

Cultural Exchange: UNDIP Students Spread Indonesian Culture by Teaching Semarang Gambang Dance in Glasgow

Cultural Exchange: UNDIP Students Spread Indonesian Culture by Teaching Semarang Gambang Dance in Glasgow

Nesianetwork    Februari 16, 2024    Comment   

 

Nesianetwork.id - Spreading Indonesian culture in foreign countries is one of the goals of Melvinka Najla, a Diponegoro University (UNDIP) student participating in the student exchange program, Indonesia International Student Mobility Awards (IISMA). Through this program, Melvinka succeeded in performing and teaching the traditional Gambang Semarang dance in Glasgow, Scotland.

Of course, this success cannot occur without thorough preparation. Before leaving for Glasgow, Melvinka, together with 3 other IISMA University of Glasgow (UofG) awardees had prepared the Semarang Gambang Dance performance with regular practice. Apart from training, Melvinka has also prepared items that will be given to Gambang Semarang dance training participants. These items include batik cloth and scarves. Together with these items, Melvinka has also prepared a pocket book containing information about Indonesia, Semarang, and of course the Semarang Gambang dance.

On October 30 2023, the "Heroes Horas" event, which is an Indonesian cultural exhibition and performance event, was held by all IISMA UofG awardees at the Glasgow University Union (GUU), Glasgow, Scotland. At this event, the Gambang Semarang dance was successfully performed by Melvinka along with 3 friends in front of UofG students and staff. Apart from the dance performance, the IISMA UofG awardees also performed traditional Indonesian songs and also showcased Indonesian culture through prepared booths, such as typical Indonesian food and drink booths, batik coloring booths, and typical Indonesian craft booths.

Through this performance, several students who were interested in learning more about the Gambang Semarang dance were invited to take part in dance training. In the end, 4 UofG students took part in the Gambang Semarang dance training. From this dance training, participants learn about dance movements, the history of dance, and also the clothes worn when dancing. Apart from that, participants were also given material about Indonesia and Semarang to go through prepared presentations.

From this experience, Melvinka has high hopes that Indonesian culture can continue to be preserved and can be known on an international scale.

This is How Rise and Fall Zenius Edtech Startup from Indonesian into Bankruptcy

This is How Rise and Fall Zenius Edtech Startup from Indonesian into Bankruptcy

Nesianetwork    Januari 03, 2024    Comment   

 

Nesianetwork.id - The approximate news comes from the world of Startup Edutech, Zenius, which has been established since 2004, announced the temporary suspension of its operations in an official statement circulating on social media X aka Twitter.

After 20 years of existence accompanying thousands of students in studying at elementary, middle school, high school, UTBK, independent exams and preparation for entering college, in fact they had to give up because of the conditions.

The fall of Zenius as an edutech startup adds to the long list of collapses of several similar startups after the previous startups Pahamify and Refocus.

Analysis of several reasons why Edutech startup Zenius went bankrupt

Now let me try to analyze why Zenius, which has been around for 20 years, finally collapsed.

1. Large operational expenses

As stated in its statement, Zenius stated that it was experiencing operational challenges. This can be caused by an imbalance between the income coming in and the operations that have to be spent.

It could be because of the large costs for employee salaries since entering a technology-based company or startup which has become an open secret requiring large salaries and a large number of employees.

2. Many personal course competitors

In an era with the convenience of technology and the development of social media, almost everyone has the same opportunity to express creativity, including sharing knowledge.

The presence of personal trainers or experts who share knowledge via various platforms such as YouTube, TikTok, Instagram can also be a competitor.

The choice is not only to go through an edu tech startup but you can increase your skills through webinars, boothcamps or training held by personal trainers.

3. Tech winter

Tech winter is a term that describes a period of significant decline in the technology industry.

Whether we admit it or not, Tech Winter also plays a role in the collapse of many startups, including those operating in the edu tech field. Venture Capital and investors are no longer too busy providing funding because the world economic situation is sluggish and tends to lead to a recession.

If previously startups easily obtained various series of funding for growth, now VCs are more selective and profit-oriented. When startups run out of capital for operations while profits are not enough, what happens is just waiting for the time to run out of capital is like a vehicle waiting to break down when the fuel runs out.

4. The trend of pursuing growth

In the heyday of startups, most were oriented towards growth or growth to increase valuation. Hoping that in this way they can make a profit or exit by increasing the company's valuation and IPO on the stock market.

Unfortunately, before they succeed in getting listed on the stock exchange, the majority of startups that go bankrupt run out of funding because of a mindset that can be said to be wrong, namely only pursuing growth without pursuing profits.

5. Money burning trend

Readers certainly still remember how startups offered discounts and various promotions that sometimes didn't make sense. We once enjoyed it when motorbike taxi and food applications were at their peak.

Just so you know, the promos and discounts they provide are not free because they use money from investors. The term is burning money for customer acquisition or increasing the number of users.

Before the investment funds run out, you should start looking for profits as Gojek, Tokopedia and Shopee have done for example, so don't be surprised if now there are rarely big promotions, postage is expensive and there are even service fees.

Most startups that fail, before they reach the stage of making a profit, have burned all their capital for promotions.

6. Online learning trends after the pandemic

During the pandemic where schools and campuses conducted online learning, edu tech-based startups found momentum to experience significant growth because they were very relevant and needed by many groups.

Readers will still remember how massively they carried out promotions, making big shows on national TV stations during primetime broadcast times which must have been very expensive, even voting for dangdut competition events via edutech applications because they wanted to catch up with user growth.

In 2020 and 2021, in the midst of a pandemic, many startups were blessed with funding and an increase in the number of users. At that time, they thought that after the pandemic, the habit of accessing online learning would continue to increase or at least be the same.

Unfortunately, as we know, after the pandemic, this habit did not last, learning was carried out offline again and this definitely had an impact on the decline in users of edu tech startup applications and services.

Investors had already spent a lot of money during the pandemic for promotions, in fact the results did not match predictions, so layoffs became the solution until bankruptcy occurred as we have often read recently.

The History of Zenius Startup

Quoting the page id.wikipedia.org, PT Zona Edukasi Nusantara (Zenius Education) is a technology-based education company from Indonesia. Zenius provides educational access services in Indonesian language video format which is presented online via the website (zenius.net) and mobile phone applications. As of December 2020, Zenius had more than 16 million users.

Zenius is present as a form of educational revolution in Indonesia by prioritizing critical, logical, rational thinking and integrated scientific knowledge for all Indonesian students. Zenius aspires to produce a generation of Indonesians who understand science and love learning, rather than being a generation of memorizers.

Zenius was founded in 2004 by Sabda PS, Wisnu Subekti, and Medy Suharta. Initially, Zenius was established as an offline study guide. In 2005, Zenius began launching learning materials in CD form. The learning material is focused on high school students as preparation for entering SPMB.

In 2007, Zenius Education was officially established and incorporated as a limited liability company. Then in 2010, Zenius launched the first learning site in Indonesia through Zenius.net.

In July 2019, all Zenius learning materials and features can be accessed via the Zenius App which is available on the Play Store and App Store.

In order to assist the Indonesian government in realizing non-face-to-face contact in the midst of the pandemic, in December 2019, Zenius made more than 80,000 videos of its learning materials free. Until now, Zenius still offers more than 100,000 learning material content that can be accessed for free.

In February 2020, Zenius received series-A funding from Northstar Group, Kinesys Group, and BeeNext. Apart from that, there was also a change in CEO, previously filled by Sabda PS, then continued by Rohan Monga, ex COO Gojek.

At the beginning of 2021, Zenius again received pre-series B funding from Alpha JWC Ventures, OpenSpace Ventures, and investors who had previously joined in series-A funding.

In March 2022, Zenius received funding from MDI Ventures, a venture capital company which is a subsidiary of Telkom Indonesia. Previous investors, namely Northstar Group, Alpha JWC, Openspace Ventures, and new investors, Beacon Venture Capital, a venture company from Kasikorn Bank, also joined in this funding round.

In July 2020, Zenius rebranded by changing their logo, visuals and tagline to mark Zenius' evolution in an effort to bring the future of education to every individual in Indonesia. After that, Zenius' revenue grew more than 70% in the second semester of 2020 compared to the same period in the previous year.

Zenius adopts artificial intelligence technology to provide adaptive learning features. The AI ​​technology that has been developed by Zenius is placed in two features, namely:

1. ZenCore

Zencore is a feature that provides adaptive learning and training materials to develop fundamental skills, namely mathematics, verbal logic, and English. Adaptive learning is a method specifically designed according to students' abilities so that it is more relevant to students' weaknesses and strengths. Through the ZenCore feature, Zenius provides more than 135 thousand quizzes up to level 100.

2. ZenBot

Just by uploading a photo of the question, ZenBot can provide answers accompanied by videos of the appropriate study material. With the help of AI, discussing questions becomes easier and more in-depth, so it can help students improve their abilities. ZenBot can be accessed via the Zenius application or WhatsApp for 24 hours.

Zenius officially acquired Primagama through the signing of an agreement in early 2022. The Primagama brand has now changed to "New Primagama Powered by Zenius" which was announced to coincide with Primagama's 40th anniversary. This acquisition aims to strengthen Zenius' learning ecosystem in providing a greater technological impact in education through a hybrid learning model, with the help of Primagama's experience and offline reach.

Zenius officially collaborates with Disney to present ZeniusLand which offers a digital playground and learning concept for children to explore new knowledge interactively. Zenius is an application designed for students at elementary school level. ZeniusLand also introduced the animated characters Tiga Sekawan, each character representing the values ​​of children's abilities; Gika for logical abilities, Imaji for imagination, and Aksa for literacy.

Zenius expands its reach with the launch of ZenPro, a training and empowerment platform for people who want to sharpen their skills or learn new skills outside the formal education system. Training classes at ZenPro are divided into several areas, namely: Business, Analytics, Entrepreneurship, Finance, English, Digital Marketing, Technology, Content Creation, Personal Development, Communication Skills, Management Skills, and Customer Service. All training material on ZenPro is delivered by competent Zenius master tutors and experts in their respective fields.

Zenius for Teachers or ZenRu is a community for more than 250 thousand teachers throughout Indonesia. Of this number, almost 200 thousand of them use the ZenRu platform. One of ZenRu's features is an LMS that can be integrated with Google Classroom. In this LMS, teachers can create classes, provide practice questions for students and carry out assessments.

Awards that Zenius has won:

1. In 2017 Startupranking.com Top 10 Startups in Indonesia

2. In 2021 South Sulawesi Education Service

3. In 2022 Popular Vote Global Edtech Startup Awards (GESAwards)

Ok that's our post this time, this disclaimer is a personal opinion, it may be true, but it doesn't rule out the possibility that it is wrong. If I may give advice, with the many cases of bankruptcy and the collapse of various startups specifically in the field of edu tech, it is best not to rush into accepting large investments in the style of venture capital, growing organically from the profits obtained is much healthier for a business than just joining in. the trend of pursuing growth by burning investor money. Hopefully it's useful see you.

Writer by:

Achmad Munandar

Source:

https://id.wikipedia.org/wiki/Zenius_Education

This article also appeared on Campusnesia.co.id 

10 Tips Mastering the Art of JOMO, How to Avoid Joining the FOMO Trend

10 Tips Mastering the Art of JOMO, How to Avoid Joining the FOMO Trend

Nesianetwork    Januari 03, 2024    Comment   

 

Nesianetwork.id - In a world dominated by social media and constant connectivity, the fear of missing out (FOMO) has become a pervasive phenomenon. However, finding a balance and embracing the joy of missing out (JOMO) can lead to a more fulfilling and mindful life. Here's a guide on how to avoid succumbing to the FOMO trend.

1. Define Your Priorities

Identify your core values and priorities. Knowing what truly matters to you helps in making intentional choices aligned with your goals and desires.

2. Set Boundaries on Social Media

Limit your time on social media platforms and curate your feeds. Unfollow accounts that trigger comparison or make you feel inadequate, and focus on content that inspires and uplifts.

3. Embrace the Power of Saying "No"

Learn to decline invitations or opportunities that don't align with your priorities. Saying "no" allows you to create space for activities that bring genuine joy and fulfillment.

4. Cultivate Mindfulness

Practice mindfulness to stay present and appreciate the current moment. Mindfulness helps in reducing anxiety about what others are doing and encourages gratitude for your own experiences.

5. Develop Offline Connections

Nurture relationships in the real world. Spending quality time with friends and family offline fosters deeper connections and helps in creating meaningful memories.

6. Focus on Personal Growth

Shift your focus from external validation to personal growth. Set goals, learn new skills, and invest time in activities that contribute to your development.

7. Create Tech-Free Zones

Designate specific areas or times in your day where technology is off-limits. This allows you to disconnect, relax, and enjoy moments without the constant pressure to check updates.

8. Celebrate Your Achievements

Acknowledge and celebrate your accomplishments, no matter how small. Recognizing your successes boosts confidence and diminishes the need for external validation.

9. Practice Gratitude

 Regularly express gratitude for the positive aspects of your life. Focusing on what you have rather than what you lack fosters contentment and reduces the pull of FOMO.

10. Find Joy in Missing Out

 Embrace the concept of JOMO by finding joy in moments of solitude, quiet reflection, and activities that bring you genuine happiness, even if they differ from societal trends.

Breaking free from the FOMO trend requires a conscious effort to prioritize your well-being and cultivate a mindset of contentment. By practicing these strategies, you can embark on a journey towards a more fulfilling and intentional life, centered around the joy of missing out.

Achieving Work Life Balance A Holistic Approach for a Fulfilling Life

Achieving Work Life Balance A Holistic Approach for a Fulfilling Life

Nesianetwork    Januari 03, 2024    Comment   

 

Nesianetwork.id -  In today's fast-paced world, finding the right balance between work and personal life is crucial for overall well-being. This article explores practical strategies to achieve a harmonious work-life balance, promoting a healthier and more fulfilling lifestyle.

10 tips for Work Life Balance

1. Define Your Priorities

Identify your core values and priorities to establish a clear understanding of what matters most to you. This foundation will guide your decisions and help strike a balance that aligns with your personal and professional goals.

2. Set Boundaries

Establish clear boundaries between work and personal life. Define specific working hours and resist the urge to bring work into your personal space. This separation promotes a healthier mindset and prevents burnout.

3. Learn to Say No

It's essential to recognize your limits and learn to say no when necessary. Overcommitting can lead to stress and exhaustion, hindering your ability to maintain a balanced lifestyle.

4. Embrace Technology Mindfully

While technology enables remote work and connectivity, it's crucial to use it mindfully. Set designated times for checking emails and messages, allowing yourself to disconnect during personal time.

5. Prioritize Self-Care

Invest time in self-care activities, such as exercise, relaxation, and hobbies. Nurturing your physical and mental well-being enhances your resilience, productivity, and overall satisfaction with life.

6. Flexible Work Arrangements

Explore flexible work options with your employer, such as remote work or flexible hours. Many companies now recognize the benefits of accommodating employees' needs for a better work-life balance.

7. Time Management

Efficient time management is key to balancing competing priorities. Utilize tools, such as calendars and task lists, to organize your schedule and allocate time for both work and personal activities.

8. Quality Over Quantity

Focus on the quality of your work rather than the quantity of hours spent. Prioritize tasks, delegate when necessary, and strive for efficiency to achieve your professional goals without sacrificing personal time.

9. Regular Reflection

Periodically reflect on your work-life balance. Assess whether your current approach aligns with your evolving priorities and make adjustments as needed to maintain equilibrium.

10. Foster a Supportive Environment

Encourage open communication with colleagues and family members about your commitments and boundaries. A supportive environment fosters understanding and helps create a culture that values work-life balance.

Achieving work-life balance is an ongoing process that requires self-awareness, prioritization, and a commitment to well-being. By implementing these strategies, individuals can cultivate a lifestyle that nurtures both personal fulfillment and professional success.

Biography of Gibran Rakabuming Raka

Biography of Gibran Rakabuming Raka

Nesianetwork    Januari 03, 2024    Comment   

 

Nesianetwork.id - Gibran Rakabuming Raka, a prominent figure in Indonesian politics, has been making waves as he ventures into the political arena. Born on October 1, 1987, in Surakarta, Central Java, Gibran is the eldest son of President Joko Widodo, commonly known as Jokowi. This article explores Gibran's political journey, his contributions, and the impact he has had on the Indonesian political landscape.

Growing up in the political environment of his father, Gibran Rakabuming Raka developed an early interest in public service. His educational background includes studies in business management, but it was his exposure to his father's presidency that ignited his passion for contributing to the welfare of the Indonesian people.

Gibran's formal entry into politics began with his candidacy in the 2020 mayoral election for Surakarta, his hometown. Running as an independent candidate, he successfully secured the position, marking his first significant step into the realm of public service. His victory was seen as a testament to the appeal of a new generation of leaders in Indonesian politics.

As the mayor of Surakarta, Gibran has focused on addressing key issues such as urban development, infrastructure, and social welfare. His approach emphasizes inclusivity, sustainability, and technological advancements to propel the city forward. This aligns with the broader vision of Indonesia's progress and development.

With his rapid rise in politics, Gibran has faced his share of challenges and criticisms. Some skeptics argue that his familial ties might overshadow his individual merit, raising questions about nepotism in Indonesian politics. However, supporters counter that his track record as Surakarta's mayor demonstrates his dedication and capability.

Gibran Rakabuming Raka's political journey is undoubtedly just beginning. As he gains experience and navigates the intricacies of governance, the question of his future aspirations looms large. Will he continue to climb the political ladder, or will he focus on consolidating his efforts at the local level? Only time will tell.

Gibran Rakabuming Raka's foray into Indonesian politics brings a fresh perspective and a new dynamic to the country's political landscape. As he continues to navigate the challenges and opportunities that come with his role, all eyes are on this rising political figure and the potential impact he could have on shaping Indonesia's future.

Gibran Huzaifah the CEO of eFishery shares with Nasdaq how the company is disrupting the traditional fish farming industry by building a sustainable aquaculture ecosystem using AI technology and innovations

Gibran Huzaifah the CEO of eFishery shares with Nasdaq how the company is disrupting the traditional fish farming industry by building a sustainable aquaculture ecosystem using AI technology and innovations

Nesianetwork    Desember 27, 2023    Comment   

 

Nesianetwork.id - Gibran Huzaifah, CEO of eFishery shares with Nasdaq Listings Host, Kristina Ayanian, how the company is disrupting the traditional fish farming industry by building a sustainable aquaculture ecosystem using AI technology and innovations.

foreign from nasdaq's Market site I'm your host Christina ayanian and joining me today is CEO and founder of e fishery Gibran josefa Gibran thank you so much for joining us I'm so excited for our conversation today you're actually the first Indonesian company on the show Welcome.

very exciting for me as well now let's start off talking about e fishery what made you so interested in the aquaculture space yeah so before I started officially I started officially 10 years ago in 2013 and exactly like a few years before I started official actually was a fish farmer myself so and I started my own fish farming business business back then when I was in college so in my second year in college.

I started opening up small catfish Pond from one point to when I was graduated in 2012 I operate around 76 months and it was the time when I realized the opportunity of the sector because if we think about the aquaculture probably this is the only remaining major protein food source that is that is still have a big upside on that because if you if we eat the food in our plate every uh protein food source is already fully formed like our beef is fully farmed the chicken is already fully Farm even all of the uh uh other protein it's all fully fun but fish is probably the only remaining major protein Source there is still well captured from the from the ocean uh but if Humanity over shows us anything we will move from Hunter to Farmer so there will only be upset in aquaculture sector and that's when I realized okay.

I would like to fully uh uh dedicate my my entrepreneurship journey in aquaculture but on the other thing we also see that aquaculture is already the fastest growing food sector globally and Indonesia is the second largest aquaculture producers so everything fits on the uh on the list and decided to then started on building a tech company on top of it because Tech can grow the the sector even faster that's incredible like you mentioned Indonesia is the second largest fish economy in the world your um the fishing industry in Indonesia produces 1.55 of Indonesia's GDP that's incredible when you put that to scale why did you decide to incorporate technology in the aquaculture sector it's a very unusual mix definitely it's quite unusual.

but uh back then in 2013 we saw many grows and emerging companies try to replicate the model uh and the consumer technology from the U.S China and India and try to build the the big consumer Tech economy in Indonesia and I I was so inspired by then uh by by how the technology can help other sectors particularly on the consumer part of it and and some part Financial sectors to then Foster because it it solves fundamental problems and also it gives access to everyone to get to contents to values and services and I I see that being a fish farmer myself I know that the basic problems of the of the farming practice from the daily feeding solutions to selling the feed uh to selling the fish buying the feed with as a small scale Farmers.

where 97 of the farmers are Indonesia small scale then the technology has an opportunity to solve it and to solve it in such a big massive scale uh that can solve those phenomenal problems and alleviate many farmers livelihood that's amazing so how does e fisheria actually solve those problems when we started solving One problems at a time in 2013 when we started we focus on solving the operational problems of farming which is on the feeding because the feed cost is 70 to 90 of the total cost and currently done manually by labor sometimes the labor forget to feed the fish and sometimes they overfeeding sometimes they steal the fit and sell it to the other forms and there's no good way to really monitoring it so we had the idea on creating a machine that can fit the fish automatically it is connected to the sensor that can sense the appetite of the fish and sends the data to the cloud and connect it to the app as well.

and we were the first that implementing the uh the app and educating the farmers to use the app and after we have that uh model we created a business model that we call feeding as a service so instead of them buying a technology for an expensive uh uh amount they just need to buy uh to pay around 10 to 20 per month to use this technology and that's what what created a massive density and adoption on the farmer's level and we deployed uh uh many units and and we we're now connected to hundreds of thousands of of funds and around three to four years ago we started leveraging the data that captures by by our iot to solve more problems.

so we solve feed Problems by aggregating and created a feed Marketplace and create an on-demand feed distribution solution so the farmers can get a cheaper fee we also created we launched what we call more like a bnpl model for uh fish Farmers using our data create creative scoring and work with financial institutions so they can get access on on financing uh formal financial services and lastly uh to connect to the market by having the data we're able to predict how many fish that they will be harvested and find B2B buyers from the restaurants small food vendors to even export buyers and Global retailers to be able to buy the fish from our farmers and then we can buy from the Farmers on the on the higher price so we're now solving many problems from the farming practice from the feed distribution and the financing.

and also to the off Tech part and integrated to a whole ecosystem that that put the farmers and the sustainability as the center of it that's amazing so you took your needs and your problems as a fish farmer and now you know really evolved that into a solution and came up with a solution and now you're sharing that with the broader ecosystem it's really incredible yep how does the technology actually work what what sensors do you have in in the pond so I think the machine itself is very simple.

I mean the the the principle for us on Building Technology is that because we're working with small-scale Farmers the technology needs to be radically affordable uh so we we try to use it and build a technology that can be durable enough but also everyone can afford it so uh the it looks like a small tank that we put in the side of the Pawn on the middle of the pond that is connected to the sensor that using uh two type of uh of sensors one is vibration based sensor that's sensing the movement of the fish when they're hungry they tend to be more aggressive and they're full they tend to be calmer just like ourselves in a way uh and also acoustic based sensored by sensing in the uh the sound that is emitted when the fish is is hungry uh like a yum yum Chop Chop sun and the fish is hungry so that's when we figure out when to stop the feeding and then we automate it and create a feeding program that automated uh.

 automatically uh be able to uh feed the fish uh by the most Optimum way then we capture the data send the data to the cloud provide recommendation to the app and the farmers use uh the app as a data acquisition tools it's more like a logbook for them to when their fish dead they put it on the app and they harvest the fish they put it on the app and with all of those different data sets where we then created like value chain surfaces like feed distribution and Marketplace uh credit scoring as I mentioned earlier and also the off take and harvest prediction technology on top of it wow the company does so much and aquaculture is such a rapidly evolving sector everything driven from technological advancements to Consumer.

 demands how does efficiary stay ahead of that curve our principles is that we in any food sector particularly on in aquaculture we need to put uh farmers at the center of it because because they're they're the one they're producing the uh the fish they're the one they're producing the protein without them without increasing their livelihood without increasing their income then we wouldn't be able to do anything so assuring that we need to stay ahead of the whole Industries to ensure that we solve Farmers problems and and we solve more problems uh uh over time uh by using a technology in the data so that's first and the second we we really took many inspiration from many other sectors.

because technology evolving fast uh but the thing about technology is that they they can be replicated you can get the essence of that technology and get uh get it done and build it for the version of the sector and then create that impacts so uh for example we with all of the AI development uh right now we also created some sort of like the uh the co communication platform when the farmers can talk and ask through the app but on the behind of it we we put an AI so we use the technology.

 development context in a context of our solving Farmers problems and that's how we will stay ahead of any competition you're evolving as technology and as the world is really rapidly evolving and it's no wonder why you raised a series D 200 million dollar funding recently congratulations on that and we are so excited to celebrate on the tower as well you're actually the first fish tech company to surpass the one billion dollar valuation globally that's incredible congratulations you've built it from ground up you must be so proud of yourself what's next for E fishery thanks a lot thanks a lot I think that's definitely a teams I work on on doing uh doing that and I think it proves many points that when we started focus on local problems that very Indonesian problems where we still be able to be like a global leader on doing that and try to get uh the inspiration for many tech companies. 

so next we started as a very humble beginning I was a fish for myself and we started only solving Farmers problems only in Indonesia but with all of the resources that we have the the talents that we have and the capital and the support from many uh investors that we have right now we can be even more ambitious to extend our impact so our idea is to to be a regional and global company so right now we're we over the past 10 years we only focus Indonesia right now we're expanding to India and focus on building our technology and replicating our technology to impact more farmers in India but also and most importantly so we we try to create a global supply chain model when we started from the Upstream we would like to gradually go to more Downstream uh and one of the things that we're doing right now our focus is to get the product from the farmers and get it to the global export Market including to the US market so we will have our own bran.

 to the uh some of the retailer companies in the US that that is coming from our our farmers and not just that we we're also bringing our technology and the data to the consumers so the consumers when they're buying the shrimp or the fish from from us from our brand they can see in the QR code where the fish and stream is coming from and whether it's on on which Pond and which farmers and and how they can deliver also help farmers to grow by buying it and also to verify whether the the fish and the shrimp is coming from a quality farms uh and and they can see whether it's actually antibiotic free or it's just a claim uh so verifiable data using technology would be able to uh give uh an assurance and confidence for the consumers about the product and it helps consumers to get a better product and also Farmers to get a better price so it's all win-win for everyone and we would like to grow the industry even further that's incredible we wish you much continued success thank you so much for joining us and sharing your story and we look forward to continue following thank you thank you foreign.

source:

Youtube Channel Nasdaq

Link: 

https://youtu.be/5MOUG_Jk3cA?si=wcNMJVYwNWJtGBPI