Elevating Toga Srikandi as a Traditional Jamu Business Through Modern Branding by A Community Service Program (KKN) Student in Timuran, Surakarta

Nesianetwork    Agustus 11, 2024    Business , Education    Comment   

 

Nesianetwork.id - As a vital component of Diponegoro University (UNDIP)’s curriculum, the Kuliah Kerja Nyata (KKN) program offers students a unique opportunity to apply their academic knowledge in real-world settings. This year, a focus on the traditional jamu business, Toga Srikandi, owned by Mrs. Sum, has highlighted the significant role that students can play in enhancing the sustainability of local small businesses.

Toga Srikandi, a traditional jamu business, has been facing challenges primarily due to a lack of promotional efforts and outdated packaging that fails to attract potential customers. Recognizing these issues, Nabiila Mega, a Business Administration student participating in the KKN program, initiated a revitalization strategy aimed at increasing the appeal of the business.

This program titled “Transformasi UMKM Melalui Revitalisasi Strategi Pemasaran dan Pembaharuan Kemasan” has some strategies, including redesigning the product packaging to give it a modern and appealing look, which is crucial in catching the eye of new customers. In addition, professional business cards were created to strengthen the business's marketing efforts, making it easier to connect with potential clients and partners.

“We've always relied on word-of-mouth and our loyal customers, but with this new packaging and the professional business cards, I believe we can reach a wider audience,” said Mrs. Sum after the project was completed.

This initiative hopefully will not only revitalize the branding of Toga Srikandi, but also sets a precedent for other traditional businesses in Timuran, showing that they can thrive in the modern market for selling heritage products.

Editor:

Achmad Munandar