Nesianetwork.id – As a way to bridge the gap between academic learning and real-world application, Diponegoro University (UNDIP) has long been a proponent of the Kuliah Kerja Nyata (KKN) program. This community service initiative, which translates to 'Real Work Lecture,' is an integral part of the university's curriculum, designed to empower students with practical experience while contributing to the development of local communities. Each student is required to step out of their classrooms and blend into various societal settings, applying their knowledge to tackle real-life challenges. This year, a student majoring in Business Administration, has taken on the mission of revitalizing a small traditional snack business, showcasing the profound impact of the collaboration of academic and community.
Traditional snack businesses face several challenges nowadays that might decrease their chance to survive nowadays, and one of the reasons is the lack of initiative in business strategies and not enough developments in their branding. Realizing this issue, Nabiila Mega, a student who’s taking her part in the second team of KKN UNDIP 2023/2024, is taking a step further and helping the small businesses in RW 1, Timuran.
Originally, there are a few housewives who have small businesses to supply snacks to a bigger store. With some discussions and advice, it has been concluded that the snack business owners in RW 1 would operate better if they gather together and start accepting large orders managed by themselves under one corporation. And to complete the innovation, Nabiila also designed a new catalogue of their menu choices in order to introduce their products better to the potential customer. This makes the participants named Mrs. Cicilia and Mrs. Yuyun were very excited on this merger project named “Pengembangan Ulang Inovasi Model Bisnis dan Optimalisasi Product Knowledge Pada Konsumen”
“I am very thankful for the help to upgrade my business into a more modern way to keep up with the competitors. This would be so helpful” said Mrs. Cicilia after the project presentation.
And with this development, there is great hope that Aster Snack would become a pioneer in the progress of other MSMEs and have a positive impact on the economy of Timuran.
Editor:
Achmad Munandar
Achmad Munandar
